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Insights on privacy-first analytics, GDPR compliance, and why your data shouldn't be someone else's product.

Product Updates
For Developers: Our Pricing Model Beats Everyone (Unlimited Sites)

You've got side projects, client sites, and experiments. Per-site pricing kills you. Here's why …

Privacy
Don't Be Someone Else's Product: Your Data Is Worth $$$

Big Tech makes billions from your visitors' data. You get nothing. Here's what your website traffic …

Industry
Why Agencies Are Switching to Unlimited-Site Analytics

Per-site pricing is crushing agency margins. Here's why unlimited-site analytics plans are the smart …

HIPAA Compliance
Privacy-First Analytics for Therapists and Counselors

Mental health professionals have unique privacy obligations. Standard analytics tools may violate …

Analytics
Consent Banners Are Killing Your Conversion Rate

That cookie popup isn't just annoying—it's costing you customers. Here's the data on how consent …

Privacy
The Hidden Cost of 'Free' Analytics

Google Analytics is free. But the true cost—paid in privacy, compliance risk, and lost trust—is far …

Industry
Why Law Firms Should Ditch Google Analytics Immediately

Attorneys handle confidential client information. Using Google Analytics on your firm's website …

GDPR
GDPR Fines Are Real: Is Your Analytics Compliant?

European regulators have issued billions in GDPR fines. Google Analytics has been declared illegal …

Technical
How Bitcoin Inspired Us to Build Zero Trust Analytics

Bitcoin proved you could build trustless systems that work at scale. We applied the same philosophy …

Technical
What Is Zero Knowledge? The Security Concept Behind ZTA.io

Zero Knowledge isn't just a buzzword—it's a proven security principle with decades of history. …

Privacy
Nobody Likes Cookies: Why We've Been Cookie-Free Since Day One

Cookie consent banners are annoying, legally complex, and hurt your conversion rates. Here's why we …

HIPAA Compliance
Google Is Tracking Your Patients (And You Might Be Liable)

If your medical practice uses Google Analytics, you could be sending patient data to the world's …

Why Google Analytics Is a HIPAA Risk for Dental Practices
HIPAA Compliance
Why Google Analytics Is a HIPAA Risk for Dental Practices

Your dental website might be sending patient IP addresses to Google without your knowledge. Here's …

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