Why Agencies Are Switching to Unlimited-Site Analytics

You manage 50 client websites. Each one needs analytics. Traditional pricing models make this expensive:

• Google Analytics is “free” but creates compliance nightmares
• Plausible charges per site ($9 × 50 = $450/month)
• Fathom charges per site with pageview limits
• Most tools get expensive quickly at scale

There has to be a better way.

The Agency Analytics Problem

Marketing agencies have unique analytics needs:

Scale

• Dozens or hundreds of client sites
• New clients onboarding constantly
• Varying traffic levels across sites
• Need consistent reporting

Client Expectations

• Clients want privacy-friendly options
• GDPR/CCPA questions come up in sales calls
• “What data are you collecting?” is a common concern
• Cookie banners frustrate clients

Margin Pressure

• Clients expect analytics as part of the package
• Per-site costs eat into margins
• Can’t easily pass costs through
• Need predictable expenses

Traditional per-site pricing doesn’t work for this model.

Why Per-Site Pricing Fails Agencies

The Math Problem

Let’s say you manage 50 client sites:

That’s significant overhead that either:

• Eats your margin
• Gets passed to clients (reducing competitiveness)
• Forces you to use “free” options with compliance problems

The Scaling Problem

Every new client increases costs. This creates friction in sales:

• “Should we include analytics in this proposal?”
• “Can we absorb another $9-19/month?”
• “What if the client churns in 3 months?”

Analytics becomes a cost center instead of a value-add.

The Management Problem

50 separate accounts means:

• 50 logins to manage
• 50 separate bills
• No consolidated view
• Onboarding overhead for each site

Administrative nightmare.

The Unlimited-Site Advantage

Zero Trust Analytics takes a different approach: unlimited sites on every plan.

The Math (Fixed)

50 sites? $29-79/month. 100 sites? Same price. 500 sites? Still the same.

The Scaling (Solved)

New client? Add them to your existing account. No incremental cost. No margin calculation. No friction in the sales process.

“Yes, we include privacy-first analytics” becomes an easy answer.

The Management (Simplified)

One dashboard. All clients. Toggle between sites with a click. One bill. One relationship.

This is how agency tools should work.

Beyond Pricing: The Compliance Advantage

Unlimited sites is just the beginning. For agencies, our privacy-first approach solves bigger problems:

GDPR Questions in Sales

Client asks: “What about GDPR compliance?”

Your answer: “We use privacy-first analytics that don’t require consent. No cookies, no personal data collection, no compliance concerns.”

Compliance becomes a selling point instead of a liability.

Cookie Banner Discussions

Client asks: “Do we need a cookie consent banner?”

Your answer: “Not for analytics. Our tool doesn’t use cookies.”

Simpler websites. Better UX. Easier client conversations.

Data Processing Agreements

Client asks: “Do we need a DPA for analytics?”

Your answer: “Our analytics don’t process personal data, so no DPA is needed.”

Less paperwork. Faster onboarding.

White-Label Options

For agencies on our Scale plan, we offer white-label options:

• Custom domain for analytics dashboard
• Your branding on reports
• Client-facing access without our branding
• API access for custom integrations

Your clients see your agency’s analytics solution, not a third-party tool.

Real Agency Scenarios

Scenario 1: The Web Design Agency

You build websites for small businesses. Each client needs analytics. Previously:

• Helped clients set up Google Analytics (compliance risk transferred)
• Or ate the cost of per-site tools
• Or skipped analytics entirely

Now: Include privacy-first analytics in every project. One subscription covers all clients. Better service, better margin.

Scenario 2: The Digital Marketing Agency

You run campaigns across 100+ client sites. Need to measure performance. Previously:

• Complex Google Analytics setups
• Cookie consent on every landing page
• 30%+ traffic invisible to ad blockers

Now: Accurate analytics without ad blocker losses. No consent barriers. Clear campaign attribution.

Scenario 3: The Privacy-Focused Agency

Your agency specializes in privacy-conscious clients. They expect you to practice what you preach. Previously:

• Awkward conversations about tracking tools
• Cobbled-together solutions
• Inconsistent approach

Now: Privacy-first analytics that align with your values. Easy to explain. Easy to defend.

Making the Switch

Moving an agency to Zero Trust Analytics:

Week 1:

1. Sign up for Pro or Business plan
2. Add your top 10 client sites
3. Verify data flows correctly
4. Get comfortable with the dashboard

Week 2-3:

1. Add remaining client sites
2. Set up any white-label needs
3. Create client-facing reports
4. Begin removing old tracking

Week 4:

1. Remove Google Analytics from all sites
2. Remove cookie consent banners where possible
3. Update client-facing privacy policies
4. Celebrate simplified operations

By month end, you’ll wonder why you ever managed 50+ separate analytics accounts.

The Competitive Advantage

Agencies using privacy-first analytics gain advantages:

• Sales differentiation: “We don’t surveil your customers”
• Faster onboarding: No consent setup, no DPAs
• Better data: No ad blocker losses
• Simpler operations: One tool, all clients
• Protected margins: Fixed cost regardless of growth

Privacy-first isn’t just an ethical position—it’s a business strategy.

Unlimited sites. Unlimited clients. One simple price. See our agency pricing or start your free trial.