How to use ZTA
Step-by-step guides to the dashboard: adding sites, reading your numbers, sharing, teams and billing.
Get started
Sign in, add your first website, and see your first visitors.
Read your dashboard
What every number, chart and table means, across all sites and for one site.
Share and export
Give someone read-only access with a link, embed your stats, or download a CSV.
Email reports
Get a summary of a site's traffic in your inbox every day, week or month.
Annotations
Mark launches, campaigns and incidents on your timeline so traffic changes make sense later.
Conversion rules
Stop counting successful visits as bounces, and track key actions as conversions.
Page values
Put a money value on important pages to see return on your traffic without e-commerce.
Import from Google Analytics
Bring your historical GA4 numbers into ZTA so your charts don't start from zero.
API keys
Read your analytics from your own code, scripts and dashboards.
Teams
Invite colleagues or clients and choose what each person can do.
Plans and billing
See your usage, change plans, and manage payment details.
Your account and data
Passkeys, branding, downloading everything we hold, and deleting your account.
Remove test or junk data
Delete a date range of a site's data, or wipe its analytics completely.