Conversion rules
Stop counting successful visits as bounces, and track key actions as conversions.
Sometimes a “bounce” is a success. Someone lands on /start-now, clicks Sign up, and is sent to another app: they left quickly, but they did exactly what you wanted. Conversion rules fix that.
Create a rule
- Open the site, then Conversion Rules in its sidebar.
- Choose Add Rule.
- Give it a Rule Name.
- Say what to match. Use any combination of:
- Page Path: an exact path, or a pattern such as
/signup.*. - Event Type: a custom event name.
- Event Data: a property of that event and the value it must have.
- Page Path: an exact path, or a pattern such as
- Choose the Action:
- Exclude from Bounce: a visit matching the rule never counts as a bounce.
- Conversion Goal: the matching action is tracked as a conversion.
- Leave Enabled on, and choose Create Rule.
Turn a rule off with Enabled at any time without deleting it.