Page values
Put a money value on important pages to see return on your traffic without e-commerce.
Give a page a value, such as $500 for /thank-you after a lead form, and ZTA can show the value your traffic brings in.
- Open the site, then Page Values in its sidebar.
- Choose Add Rule.
- Enter a Rule Name and the Page Pattern.
- Choose a Match Type:
- Exact match: the URL must match exactly.
- Contains: the URL contains the text.
- Starts with: the URL starts with the path.
- Regex: a regular expression.
- Enter the Value and pick the Currency (USD, EUR, GBP, CAD or AUD).
- Leave Enabled on, and choose Create.