Read your dashboard
What every number, chart and table means, across all sites and for one site.
The overview: all your sites at once
Dashboard in the sidebar shows every site together.
- Date range: choose Last 24 hours, Last 7 days or Last 30 days at the top right. Refresh reloads the numbers.
- Totals: sites, visitors, page views, sessions, average bounce rate and average visit duration, for the chosen range.
- Traffic chart: Combined adds all sites into one line; Per Site draws one line per site so you can compare them.
- Sites Performance: one row per site with its current visitors, visitors, page views, bounce rate and average time. View opens that site.
One site in detail
Open a site from Sites (View Analytics) or from the dashboard (View).
- Current visitors, under the site name, counts people on the site right now.
- Headline numbers: unique visitors, page views, views per visit, bounce rate, average time on site and total sessions. The small badge on each compares with the previous period of the same length.
- Traffic Overview: switch between Visitors and Page Views, or choose Cumulative to see the running total across the range.
- Pages: Top Pages (most viewed), Entry Pages (where visits start) and Exit Pages (where they end). Load More shows the rest.
- Where visitors come from: Channels groups traffic (referral, organic search, organic social…); Sources lists the referring sites.
- Campaigns: UTM Sources, UTM Mediums and UTM Campaigns show traffic from links tagged with
utm_parameters. - Location: Countries, Regions and Cities.
- Technology: Browsers, Operating Systems and the desktop/mobile split under Devices.
ZTA never sets cookies or stores anything on your visitors’ devices. A “visitor” is counted from a daily, salted hash that can’t be reversed or followed across days, so numbers are close estimates, not identities. How counting works.
Real-time
Real-time in the sidebar shows what is happening now: choose a site, and you get the visitors active right now, counts for the last 30 minutes and today, and a Live Activity Feed of recent page views with each one’s page, source and device type.