Zero Trust Analytics vs Fathom
Fathom is a popular privacy-focused analytics tool. Here’s how Zero Trust Analytics compares.
Quick Comparison
| Feature | Zero Trust Analytics | Fathom |
|---|---|---|
| Starting Price | $5/mo | $15/mo |
| Sites Included | Unlimited | 50 sites |
| 100k pageviews | $29/mo | $15/mo |
| 1M pageviews | $79/mo | $35/mo |
| Cookie-free | Yes | Yes |
| EU Data Isolation | No | Yes |
| API Access | All plans | All plans |
Where Zero Trust Analytics Wins
1. Lower Entry Price
Our Solo plan starts at $5/mo for 10k pageviews. Fathom’s cheapest plan is $15/mo.
For bloggers, small sites, and side projects, we’re 3x cheaper to get started.
2. Truly Unlimited Sites
Both platforms offer “unlimited” sites, but there’s a difference:
- Zero Trust Analytics: Unlimited sites on ALL plans, starting at $5/mo
- Fathom: 50 sites included (technically limited)
For most users, 50 sites is plenty. But if you’re an agency or have many properties, our unlimited approach is simpler.
3. Zero-Knowledge Architecture
We use a fundamentally different privacy approach:
- Daily rotating salt - Visitor IDs expire every 24 hours
- No IP retention - Not even hashed
- Mathematical guarantees - We can’t de-anonymize data
Fathom anonymizes IPs and doesn’t use cookies, but their architecture doesn’t have the same mathematical impossibility guarantees.
Where Fathom Wins
1. Better Value at High Volume
If you have lots of traffic, Fathom is more cost-effective:
| Pageviews | Zero Trust Analytics | Fathom |
|---|---|---|
| 10k | $5/mo | $15/mo |
| 100k | $29/mo | $15/mo |
| 1M | $79/mo | $35/mo |
| 10M | $199/mo | $90/mo |
Fathom’s pricing scales better for high-traffic sites.
2. EU Data Isolation
Fathom offers EU-isolated infrastructure for European customers. We currently process all data in the US (with GDPR-compliant practices).
3. Established Platform
Fathom has been around since 2018 and has a strong track record. They’ve proven reliability at scale.
4. More Integrations
Fathom has official integrations with:
- WordPress
- Carrd
- Webflow
- Ghost
- And more
We’re still building out our integration ecosystem.
Feature Comparison
| Feature | Zero Trust Analytics | Fathom |
|---|---|---|
| Real-time dashboard | Yes | Yes |
| Traffic sources | Yes | Yes |
| Top pages | Yes | Yes |
| Geographic data | Yes | Yes |
| Device stats | Yes | Yes |
| Custom events | Yes | Yes |
| UTM tracking | Yes | Yes |
| API access | Yes | Yes |
| Email reports | Pro+ | Yes |
| Uptime monitoring | No | Yes |
| Team members | Business+ | Yes |
Who Should Choose Zero Trust Analytics?
- Small sites on a budget (starting at $5/mo)
- Developers with many side projects
- Privacy maximalists who want mathematical guarantees
- New users who want a simple, affordable start
Who Should Choose Fathom?
- High-traffic sites where Fathom’s pricing scales better
- EU-based companies who want local data processing
- Users who need integrations with WordPress, Webflow, etc.
- Established businesses who prefer a proven platform
The Bottom Line
Both are solid privacy-first analytics platforms. The choice often comes down to:
- Budget-conscious / low traffic? Zero Trust Analytics ($5/mo vs $15/mo)
- High-traffic sites? Fathom (better pricing at scale)
- EU data requirements? Fathom (EU isolation available)
- Strongest privacy guarantees? Zero Trust Analytics
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