Zero Trust Analytics vs Google Analytics
Looking for a Google Analytics alternative that respects user privacy? Here’s how Zero Trust Analytics compares.
Quick Comparison
| Feature | Zero Trust Analytics | Google Analytics |
|---|---|---|
| Price | From $5/mo | Free (you’re the product) |
| Cookie-free | Yes | No |
| GDPR Compliant | Yes, by design | Requires consent banner |
| Script Size | 3KB | 45KB+ |
| Data Ownership | You own it | Google owns it |
| Personal Data | Never collected | Extensive profiling |
| Consent Banner | Not required | Required in EU |
| Real-time | Yes | Yes |
Why Switch from Google Analytics?
1. Privacy by Design
Google Analytics tracks users across the web, building detailed profiles for advertising. We take the opposite approach:
- No cookies - We don’t use any cookies
- No IP storage - IPs are hashed with daily-rotating salt
- No cross-site tracking - Each site is isolated
- No user profiles - We can’t identify individuals
2. No Consent Banners Needed
With Google Analytics, EU law requires you to show cookie consent banners. Studies show these banners reduce conversions by 5-10%.
With Zero Trust Analytics, you don’t need consent banners because we don’t collect personal data.
3. Better Performance
Our script is 3KB vs Google Analytics’ 45KB+. That means:
- Faster page loads
- Better Core Web Vitals scores
- Improved SEO rankings
4. You Own Your Data
Google uses your website visitors’ data to improve their ad targeting. With Zero Trust Analytics, your data stays yours.
What You Get with Zero Trust Analytics
- Real-time dashboard - See visitors as they happen
- Traffic sources - Know where visitors come from
- Top pages - See your most popular content
- Device analytics - Mobile, desktop, tablet breakdown
- Geographic data - Country-level insights
- Custom events - Track conversions and actions
- API access - Build custom integrations
- Unlimited sites - One account, all your properties
What You Give Up
To be transparent, here’s what Google Analytics has that we don’t:
- User-level tracking - We can’t track individual user journeys (by design)
- Audience segments - No remarketing audiences
- Integration with Google Ads - We’re independent
- Free tier - Our plans start at $5/mo
Migration is Easy
Switching takes about 5 minutes:
- Sign up for Zero Trust Analytics
- Add our 3KB script to your site
- Remove Google Analytics
- Start seeing privacy-friendly data
Start Your Free Trial - No credit card required.
FAQ
Is Zero Trust Analytics really GDPR compliant?
Yes. We don’t collect any personal data as defined by GDPR. No consent is required because there’s nothing to consent to.
Can I keep Google Analytics and use both?
Yes, but you’ll still need consent banners for GA. Many customers run both during a transition period.
What about Google Search Console?
Search Console is separate from Analytics and doesn’t have the same privacy issues. You can use both.
Ready to try Zero Trust Analytics?
14-day free trial. No credit card required. Set up in under 5 minutes.