Zero Trust Analytics vs Plausible
Both Zero Trust Analytics and Plausible are privacy-first alternatives to Google Analytics. Here’s how they compare.
Quick Comparison
| Feature | Zero Trust Analytics | Plausible |
|---|---|---|
| Starting Price | $5/mo | $9/mo |
| Unlimited Sites | Yes, all plans | No (1 site on starter) |
| 10k pageviews | $5/mo | $9/mo |
| 100k pageviews | $29/mo | $19/mo |
| Cookie-free | Yes | Yes |
| Open Source | No | Yes |
| Self-hosting | No | Yes |
| API Access | All plans | All plans |
| Custom Events | All plans | All plans |
Where Zero Trust Analytics Wins
1. Unlimited Sites on Every Plan
Plausible charges per site. With Zero Trust Analytics, you get unlimited sites on every plan.
If you have 5 websites:
- Zero Trust Analytics: $5/mo (Solo plan)
- Plausible: $9/mo x 5 = $45/mo
For agencies and developers with multiple sites, ZTA is significantly more cost-effective.
2. True Zero-Knowledge Architecture
Both platforms are privacy-focused, but we take it further:
- Daily salt rotation - Visitor hashes expire every 24 hours
- Mathematical impossibility - We can’t identify users even if compelled
- No IP storage at all - Not even hashed IPs are stored long-term
Plausible anonymizes data, but their architecture allows for potential re-identification in some edge cases.
3. Better Value at Scale
| Pageviews | Zero Trust Analytics | Plausible |
|---|---|---|
| 10k | $5/mo | $9/mo |
| 50k | $15/mo | $19/mo |
| 100k | $29/mo | $19/mo |
| 1M | $79/mo | $69/mo |
| 10M | $199/mo | $169/mo |
At lower volumes, we’re cheaper. At higher volumes, Plausible has a slight edge - but remember we include unlimited sites.
Where Plausible Wins
1. Open Source
Plausible is open source (AGPL licensed). You can inspect their code and even self-host.
Zero Trust Analytics is not open source. We believe our closed architecture provides stronger privacy guarantees, but some prefer open source transparency.
2. Self-Hosting Option
If you want to host analytics on your own servers, Plausible offers this. We’re cloud-only.
3. Established Track Record
Plausible launched in 2019 and has a larger user base. They’re a proven solution with years of reliability.
Feature Comparison
| Feature | Zero Trust Analytics | Plausible |
|---|---|---|
| Real-time dashboard | Yes | Yes |
| Traffic sources | Yes | Yes |
| Top pages | Yes | Yes |
| Geographic data | Yes | Yes |
| Device/browser stats | Yes | Yes |
| Custom events | Yes | Yes |
| Goals/conversions | Yes | Yes |
| UTM tracking | Yes | Yes |
| API access | Yes | Yes |
| Email reports | Pro+ plans | Yes |
| Team members | Business+ | Yes |
| Data export | Yes | Yes |
Who Should Choose Zero Trust Analytics?
- Agencies managing multiple client sites
- Developers with many side projects
- Privacy maximalists who want mathematical guarantees
- Budget-conscious users who need multiple sites
Who Should Choose Plausible?
- Open source advocates who want code transparency
- Self-hosters who want complete control
- Single site owners who don’t need unlimited sites
- Established businesses who prefer proven solutions
The Bottom Line
Both are excellent privacy-first analytics tools. Choose based on:
- Need unlimited sites? Choose Zero Trust Analytics
- Want open source/self-hosting? Choose Plausible
- Lowest cost for one site? Plausible ($9/mo vs $5/mo at 10k+)
- Strongest privacy architecture? Zero Trust Analytics
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